Online Courses

 A rapidly growing area in the eCommerce space and is the art & science of displaying products and content throughout the user journey to help drive sales and conversion for online retailing businesses. This hands-on course will teach students the best practices of web merchandising presentation, promotional planning & execution, product liquidation strategies, fundamentals of site taxonomy & web navigation, conversion rate optimization, and how to make strategic decisions based on analytics.

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This has become the gold standard by which marketing efforts are judged. It's highly valuable, because it tends to be relatively cost-efficient, and drives brand heat. Companies which generate content that spreads through the internet with minimal effort and cost are among the most successful at growing their brand awareness. This course is intended to teach students what drives users to share content, how to build shareable content, that lead to viral or organic growth. 

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 Content strategy is a vital component of digital strategy that focuses on how, why, where, and when marketers should create and share content. Students will learn how to define a thematic strategy, that drives business goals, and ties to larger cultural relevant themes and topics. Students will learn how to execute content plans across digital platforms and write creative briefs to help support their planned strategies.

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. Students will learn how to attract new prospective customers and how to retain and build a loyal customer base online. This hands-on course will provide a comprehensive overview of each digital marketing channel and associated metrics, direct response copywriting & design best practices, creating & developing a customer segmentation strategy, and how to measure, test, and optimize campaign performance.

Students will learn how to plan digital businesses for future growth. This hands-on course will show students how to plan a business based on data driven decisions, by executing business cases & forecasts. Students will be researching the latest digital trends & will evaluating these different technologies and will come out of the course with a 5-year innovation roadmap to help support financial eCommerce growth plans.

​Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools and use that data to test marketing hypotheses and improve customer acquisition.